As of August 2008, Facebook has accumulated over 100 million registered users – many of whom are in your target audience. Needless to say, organizations of all kinds are trying to figure out ways to capitalize on this enormous opportunity. IdeaPipe makes it easy with a full-featured IdeaPipe Facebook application.
While the benefits of a standalone IdeaPipe application are numerous, organizations are still faced with the task of generating traffic to their IdeaPipe-powered destination sites. With our Facebook application, your audience members will not only generate content for your site, they’ll also assist in spreading your message throughout their social networks using the power of Facebook.
Here’s how it works. Members of your audience who optionally install your branded IdeaPipe Facebook application can prominently display their ideas, comments and activities from your IdeaPipe-powered destination site on their wall and in their news feed. In doing so, they’ll encourage other like-minded individuals to join your site and engage in the dialog with them. The result is the propagation of your messages and a continuous expansion of your target audience leveraging the viral nature of social networking.
IdeaPipe’s high level of integration means in addition to displaying breadcrumbs of their activities on their profiles, users also have immediate access to IdeaPipe’s full feature set without ever having to leave Facebook. As is the case with an IdeaPipe-powered destination site, an IdeaPipe Facebook application can be fully branded with your company’s logo, messaging and site design.
Facebook has shown real potential in becoming a full-featured, enterprise-class application platform as well as a respected corporate web portal, but to date is limited by a lack of useful applications. IdeaPipe changes all that by providing an enterprise-class application that businesses, non-profits, educational institutions, government agencies and even individuals can use to better connect with their audiences.
While your competitors struggle to take advantage of the power of social networking, you can lead the pack powered by the ideas of your users and a branded Facebook application powered by IdeaPipe.